creative director.




A Jill-of-all-trades creative and tastemaker dubbed a "millennial Martha Stewart," Rebekah Lowin has written over 700 articles for nationally-recognized lifestyle publications including Food & Wine, Country Living, and Martha Stewart Living, hosted original video series for NBC News' Today Show, Shape Magazine, and the Food Network, and spoken widely about creative living on behalf of brands such as Yahoo!, AOL, New York University, The Nantucket Project, Girls Advancing in STEM, and more. She also appears regularly as a guest on television news programs across the United States (CBS, NBC, ABC, FOX) and Canada. As a classically-trained theatre actress, Rebekah was the inaugural winner of 54 Below's city-wide singing competition, as well as a 2015 MAC Award nominee, a 2015 New York Cabaret Award nominee, and a finalist for the 2013 Noël Coward Award from the Noël Coward Foundation London.

Rebekah works to build imaginative brands, experiences, and identities that are as smart as they are beautiful, and shares daily inspiration and resources on her blog and YouTube channel. Above all else, she is deeply passionate about inspiring other women to embrace their own creative potential, to dream out loud and in color, and, ultimately, to transform their lives as people and as artists. 

Rebekah holds a B.A. in Creative Writing from Columbia University and currently resides in San Francisco (though she calls New England home).

"At times, it felt as though [Lowin] had already absorbed life lessons that most of us don’t begin to consider until much later... In other words, she’s a natural."


- Stephen Holden, The New York Times

Unlined notebooks, weekend roadtrips, fudgy brownies, poetry, music, Meg Ryan movies, the ocean, hot chocolate, Gilmore Girls Season 2.


“I am going to make everything around me beautiful.
That will be my life." 
- Elsie de Wolfe


Barbra Streisand, Ina Garten, Nora Ephron, and one very beautiful cheese board.


Good friends, hard work, handwritten letters, unconditional





Brand Identity + WEB DESIGN






What I do

I tell stories, curate experiences, and build brands
that are as smart as they are beautiful. 
And I love what I do.

Rebekah is passionate about motivating other women with high energy and humor. she has spoken about creativity and creative living on behalf of brands like Yahoo!, AOL, and New York University, spoken on panels alongside martha stewart and alex wallace (previously SVP NBC News), and served as an invited speaker at The Nantucket Project's 2016 storytelling symposium and the 2018 Girls Advancing in Stem Conference. Rebekah appears regularly as a guest on television news programs across the United States and Canada.


2018 reel


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I believe creativity changes lives.

what makes ME different

If there's one question I get asked more than any other, it's this: "How do you manage to wear so many different hats as a creative?"

Here's the thing: It's actually just one hat. One beautiful, enormous, quilted hodgepodge of a hat. And I wouldn't have it any other way. From photography to writing to design, my various creative passions have never inhabited distinct worlds — nor do I believe they should. Each serves to inform, complement, and heighten the next, providing me with valuable inspiration and reminding me, most importantly, that any artistic pursuit is purposeless unless it's surrounded by a rich and varied life. 

It's this very same philosophy that makes my work as a creative director so gratifying and fun. When I write, I'm a photographer; when I photograph, I'm a painter...and so on.

In her poems, my favorite writer Mary Oliver teaches the profound act of simply paying attention, of living with an open mind, of embracing everything and ignoring nothing. That’s what I strive to do every day, and ultimately it's my only goal as an artist. After all, there are so many stories to tell. 

On this website you'll find a few of the ways I tell mine, and work to tell yours. I hope you enjoy poking around, and please don't hesitate to drop me a line if you like what you see.

There are so many stories to tell.

A note from rebekah

BOOK A CoNsulting session

Whether you're considering a career change, struggling through a creative block, or simply standing like a deer in headlights before your biggest creative dreams . . . you've come to the right place. My goal in these one-on-one sessions is to help you grow in confidence and courage, to learn to trust your creative intuition, and to bring creativity, color, and magic into every corner of your life. Above all else, I'll ask you to simply begin. To choose creativity. To make it a habit. And to give each of your dreams — however terrifying or trivial or impossible they might seem — space and time and faith.

Each session is different, but you can always expect:

• Candid, real conversations about what it means to act on creative impulses in spite of fear, failure, past mistakes
• Planners, personal project timelines, customized worksheets, and other fun freebies intended to get you to take your creative interests seriously again
• Curated advice, resources, and inspiration including design and branding assistance
• A safe, friendly, encouraging, positive, ask-me-anything atmosphere
• Hot chocolate in adorable mugs (duh!)

I split my time between New York City and San Francisco, but work with clients around the globe, and am happy to travel or arrange our meeting via phone, Skype, or FaceTime.

If you're still reading this, you're probably my kind of person.

Private Coaching & Consulting

kind words

"Where to begin? My bridal shower was beautiful and sincerely unforgettable. Rebekah put together an afternoon tea party with hand-painted decorations, photos of me and my fiancé, homemade scones and tea sandwiches and a mimosa bar complete with grapefruit juice from the farmers' market that morning. I was blown away by her artistry and attention to little creative details like that and I felt so, so special the entire day. Also, not only did she plan and produce the event, she also took the prettiest photos to help me remember the entire thing. (Thank you!!)” 

"I was just blown away by her artistry and attention to little creative details."

New York City


Rebekah Lowin Creative
575 Market St
San Francisco, CA 94105

And stay in touch!


I can't wait to hear from you.

in the meantime...

Your message has been sent.
I'll be in touch within 48 hours.

thank you!



Follow me on Instagram for daily inspiration.
(And be sure to say hi when you do!)

I'm very fortunate to have written and published over 700 articles for nationally-recognized lifestyle publications, worked as an in-house reporter at Food & Wine magazine, and devised large-scale editorial campaigns as an Associate Editor at the Today Show at NBC News. During my time at Martha Stewart Living, I assisted with the conception-to-production publication of the brand's latest cookbooks, including Clean Slate (Clarkson Potter, 2014), Martha Stewart's Appetizers (Clarkson Potter, 2015), and Martha Stewart's Vegetables (Clarkson Potter, 2016). Below is a list of my favorite clips; additional samples and links available upon request.

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“I don't know what I think until I write it down.” - Joan Didion


As a lifestyle, food, and portrait photographer, I've helmed shoots for the Today Show and MarthaStewart.com, styled and shot recipes for dozens of food bloggers, chefs, and caterers (including The City Kitchen San Francisco and My Marin Kitchen), and had my work featured in The New York Times and Shape Magazine. While in college, I studied traditional darkroom techniques with Thomas Roma and served as editor-in-chief of Columbia University's photography magazine. I later apprenticed with Judy Pak (recently named a top wedding photographer by Harper's Bazaar and Martha Stewart Weddings).

I shoot interchangeably with both digital and medium format film cameras, drawing on my varied life experiences as a journalist, artist, and musician to lend real personality and depth to each of my photographs. I love exploring our beautiful world through a lens, and feel so lucky to have found what I know will be a lifelong passion.

(You can click through a slideshow of some of my favorite images over to the right.)

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"Taking pictures is like tiptoeing into the kitchen late at night and stealing Oreo cookies."
- Diane Arbus

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"Design brings content into focus;
design make function visible."
- Jennifer Morla




• Guided brainstorming
• creative NAming sessions
• narrative development
• creative Marketing Education
• Category Design
• vision boarding

• ghost writing
• COMMS & email campaigns
• taglines & slogans
• Blog Design & copy

• Graphic & LOGO DESIGN
• Newsletter & BUSINESS CARD DesigN

There's nothing more gratifying than watching someone's face light up when they see their creative ideas come to life for the first time. When that website they've been dreaming of launching finally comes to life on their computer screen. When the newsletter they've been meaning to write for years hits their inbox. When they get unstuck and unafraid, and start to feel that little burst of childlike, totally-naive, I-believe-I-can-fly, Barbra-Streisand-deep-cuts-on-repeat optimism. 

It's magic, and it's what fuels everything I do. In that one moment, I'm reminded that creativity not only has the power to change businesses; it can also change lives...particularly when it's funneled into a strong, beautiful digital presence.

Below are a few of the services I offer to my design & branding clients; bespoke website samples available upon request.

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“It takes a lot of courage
to show your dreams to someone else.” 
― Erma Bombeck

I work with a majority of my branding clients to curate their Instagram images into striking, visually cohesive "grids" so that they can feel proud of what they post online...without resorting to bland stock photography. As an artist and photographer, this sort of aesthetic assembly is a skill that comes naturally to me, and I'm happy I can use it to help alleviate the very real stress that so many business owners have come to associate with Instagram — a platform on which most lifestyle brands (and particularly small businesses) are completely reliant.

Here's how the social curation arrangement typically works: Not only do I supplement your feed with original photography, I'll also help you edit your own library of photographs so that you don't lose the personal connection to your Instagram profile (or feel like you have to sell your soul to get that coveted, glossy look). Then, I curate the images into a cohesive grid and send you off with a day-by-day posting schedule, plus printable planning tools, caption prompts, and hashtag instructions guaranteed to increase your reach and engagement. 

A few of my favorite spiffed-up feeds are featured in the gallery to the right (plus a few shots of my own!).

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“I think careful cooking is love, don't you? The loveliest thing you can cook for someone who's close to you is about as nice a valentine as you can give.”
― Julia Child

I began my career in the kitchens at Good Housekeeping Magazine and later moved onto the Pinterest-ready hallways of Martha Stewart (*cue hallelujah chorus*). So it probably makes sense that I've come to believe a perfectly-set table qualifies as art, and event designers as artists.

There is, after all, an undeniable artistry that goes into crafting that old-school, elbows-on-the-table, talk-so-much-your-cheeks-hurt dinner party feel. Real food, fresh flowers, candlelight...these things are only the flourishes. The best parties have heart.

That's why my ultimate vision as an event designer these days is a return to simplicity and authenticity: laughter, friendship, and truly personal, bespoke details. Through my work, I've been lucky enough to share this philosophy: styling, photographing, and writing party-planning content for MarthaStewart.com, producing events and product launches on behalf of brands such as Made in Nature, planning and catering dozens of bridal showers, bachelorette parties, and one very magical backyard wedding, and co-founding a large-scale supper club for women in New York City with over 300 members (as seen in Quartz and MSLIving!).

A selection of my favorite event photos is over in the gallery to the left. I hope you'll flip through, get inspired, and come back for seconds.

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